11. Three Instagram Lead Generation Tactics.

#1: Link Your Profile Bio to a Lead Generating Landing Page 

To best capture leads on Instagram, you'll need to ensure that your profile is properly formatted and business-ready. Your Instagram profile should have all of the major components complete. Upload a good profile image and compose a well-written bio that explains who you are, what you do, and why the visitor should care about your business. 

Additionally, the URL and action buttons should be properly formatted for easy use. 

The link in your Instagram bio is a primary gold mine for collecting leads. Draft your bio to include a call to action (CTA) or a value-added proposition for clicking on the link in your bio. The link itself should point directly to the landing page for your download, sign-up, opt-in, or other offers you have. Be sure the landing page includes a form to capture detailed lead information. 

#2: Include a Traffic-Driving CTA in Your Instagram Feed Posts 

To get the most out of your bio link, it's best to create content in your feed that drives people to that link. 

MMFactory teased a new product and encouraged her audience to sign up for her newsletter to make sure they didn't miss the announcement. This call to action is simple and effective because it appeals to her existing audience and drives traffic to her website while building her email list. 

There are plenty of creative ways you can use the link in your Instagram profile to collect leads, depending on how you use your website and lead capture technology. 

For example, if you use a pop-up to capture email addresses on your website, you can direct your bio link to send visitors to read a blog post or an information page. 

To get more reach for your CTA feed post, encourage your regular audience to share it to their stories. Most users are able to share a regular feed post to a story. When a user shares your post to their story, your post is clickable and viewers can visit both your post and your profile directly from the Instagram story post. This helps you reach new audiences, all thanks to your existing followers. 

Pro Tip: To accurately measure the effectiveness of your lead generation from Instagram, use a dedicated landing page on your website with a URL that's shared only on Instagram. Then review your website analytics to accurately tally the number of visits from Instagram, as well as the behavior flow and/or conversions of visitors after they land on this page. 

#3: Share Instagram Stories for Lead Generation 

One of the first things people think of for lead generation in Instagram Stories is using the swipe-up link to drive viewers to a specific link they can click on. 

To illustrate, Amy Porterfield (@amyporterfield) uses the swipe-up link to encourage viewers to sign up for a free training session. 

Pro Tip: If you regularly use swipe-up links in your stories, save those story posts to your Instagram Highlights to create a gallery of content people can visit long after your initial story has been uploaded. This content will continue to drive opt-ins or sign-ups to your lead magnet. 

The swipe-up link, however, is currently only available to business profiles with more than 10,000 followers. So it's not applicable to everyone. 

But there are other ways you can get creative with your use of Instagram Stories!