2. What is local SEO?

What is local SEO?

Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they're looking for them online. This is achieved through a variety of methods, some of which differ greatly from what's practiced in standard SEO, and some of which are far easier to manage using a local SEC, tool. 

How do I rank well in local search? 

So now you know what local SEO's all about, you'll probably be wondering how to actually achieve success in it! First, we'd recommend familiarizing yourself with the three core elements of local search ranking: 

Proximity: How close is your business to the searcher? 

Relevance: How relevant to the search 

query are your products and services? 

Prominence: What do other consumers say about your products and services?